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Domino's launches Cinnastix

Our Bureau

New Delhi , Nov. 19

DOMINO'S Pizza India Ltd today announced the launch of Cinnastix, a cinnamon-flavoured sweet accompaniment, in India. According to the company, the Cinnastix launch involves a marketing spend of Rs 2 crore.

"We expect a 30 per cent increase in sales with this launch," said Mr Arvind Nair, CEO, Domino's Pizza India Ltd.

Cinnastix is priced at Rs 49.

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