Financial Daily from THE HINDU group of publications
Thursday, Nov 20, 2003
Financial Daily from THE HINDU group of publications Thursday, Nov 20, 2003 |
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Variety
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Cinema Children's films are no kid stuff Our Bureau
The Governor, Mr Surjit Singh Barnala, on Wednesday unveiled Veera, the mascot for first Rural Olympics. The event will be organised next month by the Federation of Farmers Associations to spread the spirit of Olympics to rural areas. - A. Roy Chowdhury
Hyderabad , Nov. 19 WHY do producers of mainline films shy away from making children's films? They argue that there are no takers for children's films and hence they don't want to burn their fingers. "But how many of the so-called mainline films click at the box office?" asks Mr K. Suneel Kumar Reddy, a journalist-turned film maker. "Only 10 per cent of the films they make register success, with the rest of the films failing miserably," he argued, addressing newspersons here. Mr Reddy's Telugu film titled Hero was featured in the Children's World section of the ongoing 13th International Children's Film Festival here. Pooh-poohing the criticism that the films made for children don't get patronage from them, Mr Reddy felt that the success of any film, by and large, hinges on the support from children. "Most of the films are watched by children," he points out. But the question is, why is that children are not watching children's films. "Because most of the films we produce for children are not entertaining. If they are entertaining, children will watch them," Mr Reddy argues. "We don't have any sensible filmmaking. They say it is risky taking children's films. But they end up taking up riskier projects." According to him, children's films should project the varied interests of children. "I don't believe in projecting 100 children winning 100 championships. They can latch on to their other interests to gather resources which ultimately will help them win their goals," he says. Incidentally, Hero is about a boy who loves cycling and wants to make it big in sports. But his father would not like the idea and wants his son to focus on his studies. To translate his dream into a reality, the boy would pool up resources using his dancing talents and go on to achieve his goal. `Hero' is Mr Reddy's second venture after `Silence Please', a silent film made in 2002.
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