The Hindu Business Line : Wednesday, November 26, 2003

McDowell, Empee locked in trademark row
Empee has also claimed trademark registration, but the company refused to comment on the controversy stating "We haven't heard anything from McDowell on the matter yet." More

ADVERTISING

Score a hit
Keyword Advertising promises to make online ads more targeted, more effective in winning customers. More

WGC launches global ad campaign `speak gold', in India
AFTER a research exercise across 60 markets in six countries earlier this year, the World Gold Council has launched its global campaign, `speak gold,' in India. Building on the earlier platform, `glow with gold,' the campaign comprises TV and ... More

Mudra bags Rs 40-cr Electrolux account
ELECTROLUX Kelvinator Ltd (EKL) has announced the appointment of Mudra Communications as its advertising agency. Mudra will develop advertising campaigns for the company's entire range of products. The account is worth about Rs 40 crore. In a ... More

Zen's mascot: Tiger or leopard?
WHAT exactly is the mascot of the new Zen, the upgraded version of the popular compact car from Maruti Udyog Limited (MUL)? The advertising campaign for the car, released on Monday, features a tiger chasing a blonde model on the streets of ... More

Kahani to handle Metro Shoes' designer footwear
INSTEAD of using the services of its existing agency RMG David, Metro Shoes has decided to appoint a low profile local agency in Mumbai — Kahani, for its new line of designer shoes — Signaturesby Metro. Speaking to Business ... More

MARKET SHARES

Poised to overtake Coke, says Pepsi Chairman
THE PepsiCo India's Chairman, Mr Rajeev Bakshi, has said that the soft-drink company would overtake arch-rival Coca-Cola India in terms of market share shortly. Citing industry data, he said that PepsiCo's consolidated brand share was now 46 ... More

RETAILING

Coffee Day plans to set up 150 kiosks by 2004
COFFEE Day Xpress, a division of the Rs 250-crore Amalgamated Bean Coffee Trading Company Ltd, proposes to install 150 food and beverage kiosks in seven cities by March 2004. It has also planned for 1000 franchisee outlets across the country by ... More

Watch out for this
Mr Jacques Wizman (centre), President-Sales, Corum, manufacturers of a brand of Swiss watches, inaugurated Corum's first outlet in the South at The Helvetica in Chennai on Tuesday. The Corum brand includes a wide range of exclusive and limited ... More

MARKETING RESEARCH

`HP India is market leader'
HP India Pvt Ltd said on Tuesday that it has been named by market research and consultancy firm IDC as the leader in the standard Intel architecture server (SIAS) market for the fourth consecutive quarter in terms of units shipped. The company ... More

BRANDS

ING Vysya services under single brand — Foreign partner in no hurry to hike stake in ventures
THE ING group has indicated that it will wait for the terms and conditions of the Government before taking any decision on increasing its stake in the domestic banking and life insurance arms. The group holds 44 per cent stake in ING Vysya Bank ... More

NEW PRODUCTS & SERVICES