Financial Daily from THE HINDU group of publications
Thursday, November 27, 2003
Financial Daily from THE HINDU group of publications Thursday, November 27, 2003 |
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MARKETING EVENTS A week of learning Here are some insights gleaned from AdAsia 2003. More
Get simple, get real ADVERTISING `Healthcare message must be accurate, balanced' WITH consumers seeking to be better informed and demanding greater accountability, healthcare communication must be accurate, honest and well-balanced. But the basics of good communication apply to it, too: Get people's attention, retain it, have ... More DIRECT MARKETING Unilever chief sets store by direct marketing HINDUSTAN Lever Network, the direct selling arm of Hindustan Lever Ltd, expects to have 2.5 lakh direct sales consultants by year-end. According to Mr Niall FitzGerald, Chairman of Unilever Plc, India is expected to become a major direct ... More CHANNELS AND FRANCHISES 
Coffee Day ties up with GSK to distribute new brandCOFFEE Day FMCG, a division of Amalgamated Bean Coffee Trading Co Ltd (ABC), has sewn up a distribution arrangement in Tamil Nadu with GlaxoSmithkline Consumer Healthcare Ltd, makers of the Horlicks and Boost brands. The tie-up, on a test basis ... More RETAILING Grameen bazaars to dot highways CITY dwellers with a penchant for a piece of ethnic and rural India in their homes may soon find such collections in shops dotting the national highways and centres of historical interest. The Ministry of Rural Development is working on a ... More TRENDS No clear picture yet on STBs in Chennai IT'S been nearly three months since Chennai adopted the Conditional Access System (CAS) regime, but it appears that the multi-system operators (MSOs) have been able to effect only a meagre addition to the initial offtake of set-top boxes. Worse, ... More NEW PRODUCTS & SERVICES Aventis launches osteoporosis programme AVENTIS Pharma Ltd has launched `Wishbone,' a comprehensive healthcare management programme for women diagnosed with osteoporosis. The programme will be initially available across the six metros of Mumbai, Chennai, Hyderabad, Bangalore, Kolkata ... More
History Channel to be launched in India on Nov 30 Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
 Mid-Term Monetary and Credit Policy for the year 2003-2004 Pick a Winner Stock Market Contest
Top Stories In Focus Insurance Round-up — 2003 Rising intolerance (The Hindu) Vaishnavaite Temples in Tamil Nadu (The Hindu) Saivite Temples in Tamil Nadu (The Hindu) A Tribute to Semmangudi (The Hindu) Organic farming The Cable tangle Telecom Competition Oil PSUs: Disinvestment dilemma In Depth Insurance Corner Swati CA In Kashmir Simple Economics Slowburn Tax Talk NRIs & Investment Avenues Corporate Governance Iraq Diary Looking back Nov. 16-Nov. 22 Who rules the automobile market really? Umbrella brands or independent brands? `Media owners must create new engaging business models' |
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