The Hindu Business Line : Friday, November 28, 2003

Kedia launches new marketing drive for health products
THE Hyderabad-based Kedia Fan group has launched a multi-level marketing initiative called Kedia Stride here on Thursday. The new initiative will offer health care, personal care and care products based on Homoeopathy. According to Ruchi ... More

SFA plans foreign foray for Nightingale diaries
SRINIVAS Fine Arts (SFA), which makes and markets the Nightingale brand of diaries and stationery, besides other paper products, plans to expand its business overseas. Speaking to Business Line here, Mr V. Balasubramanian, President, ... More

Toon's POGO to target three distinct segments
A GENRE-based approach to programming has worked successfully for Cartoon Network, which is gearing up to launch a new channel, POGO, on January 1. The channel, which will offer a "multi-genre entertainment package," will be targeted at three ... More

ADVERTISING

Madison Media bags Acer account
MADISON Media, Bangalore, has bagged the media account of computer manufacturer Acer. Acer is Madison's first technology client. According to a press release, Madison Media's recent gains include Asian Paints and Cadbury. Existing clients ... More

Grey wins Giant account
GREY Worldwide, Chennai has won the creative and media account for Giant, the hypermarket chain, which is a part of the RPG group. The first Giant outlet opened in Hyderabad in 2001, and the chain is readying for a national rollout beginning with ... More

PROMOTIONS & OFFERS

Reliance Info Pioneer offer to close on Dec 14
Reliance Infocomm has announced the closure of its flagship scheme - the Dhirubhai Ambani Pioneer Offer - through which it has acquired most of its 5 million subscribers. The scheme will close on December 14 this year, said a news release ... More

Tata group yet to decide on extending tennis Open deal
THE Tata group, the title sponsor of South Asia's only ATP international tennis series, hasn't yet decided on whether to continue backing the tournament after its current three-year deal ends with the upcoming edition in January. Mr Romit ... More

MARKETING RESEARCH

`Marketers must tweak plans to target future homemakers'
IF the homemakers of today are seduced by afternoon TV programming, the homemakers of tomorrow are much more discerning. And it may be time for marketers to start listening or miss the brand bus of the future. In a survey conducted by Grey ... More

ACNielsen's new head sees potential in retail
WHILE market research is relatively cheap, there is an opportunity for agencies to demonstrate greater value to clients, and help them "put some of the pieces of the puzzle together so they can see the big picture," according to Mr Russell ... More

BRANDS

CSB goes for new logo, corporate image
THE Catholic Syrian Bank Ltd has unveiled a new logo and corporate image for the bank on the occasion of its 84th foundation day. The new logo was unveiled by Mr V. Krishamurthy, Banking Ombudsman for Kerala and Lakshadweep, at a function held ... More

TRENDS

Oh my gold!
A girl trying on gold bangles at a jewellery shop in Chennai. Gold prices are skyrocketing and have hit record highs. They ruled at Rs 594 a gm (24 carat) and Rs 552 (22 carat) on Thursday. ... More

NEW PRODUCTS & SERVICES

Maruti rolls out new Zen at same price
MARUTI Udyog Ltd, on Thursdayrolled out a new-look Zen without changing the prices, giving the car a make-over ten years after it was launched. The new Zen has the same engine that powered the previous versions, but sports a new grille, ... More

SABMiller ventures into value segment with H2K
THE SABMiller-managed Shaw Wallace Breweries has rejigged Haywards 2000 beer as H2K in pints (330 ml) and priced it aggressively at Rs 18 excluding a refundable deposit of Rs 3. The new value pack has already hit the company's new home turf ... More

Taiwan firm unveils 11 GSM phone models
THE Taiwan-based telecom company, DBTEL Inc, has unveiled 11 models of its GSM mobile phones that it intends to swamp the Indian market within the next ten days. According to Mr Levis Hsu, Vice-President (Asia Pacific Operations) DBTEL, the ... More

BPL mobile launches `New Mots'
BPL Mobile has launched `New Mots' with enhanced product features on Mots and a new price of Rs 99. Apart from the price, the Mots card has a recharge denomination of Rs 275, besides features such as Happy Hours, Mobile to Mobile, Mobile ... More

The Park unveils kitchen items
AFTER ITC hotels, it is now the turn of The Park Hotels to introduce a range of international sauces and relishes for home kitchens. These preserves bottle the extract flavours from many of the hotel's popular restaurants. Its initial ... More

Bifocal lens offer from Turakhia
CHENNAI: Bifocal lens users who wish to purchase the more advanced progressive lenses are being offered a discount by Turakhia Opticians in exchange for their used bifocals. The scheme runs till Christmas, and the attendant discount is ... More

Brand Quest

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