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Greaves Ltd reverts to Greaves Cotton

Our Bureau

Mumbai , Nov. 27

GREAVES Ltd has decided to go back to its erstwhile name Greaves Cotton.

"In order to realise the benefits of a strong brand equity that Greaves Cotton enjoys in the market place it was decided to change the name of the company to Greaves Cotton Ltd," the company said in a news release.

Two Englishmen, James Greaves and George Cotton, founded Greaves Cotton over 100 years ago. Ten years ago, the company's name was shortened to Greaves Ltd.

The shareholders of the company at its AGM approved the name change on November 20.

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