![]() Financial Daily from THE HINDU group of publications Saturday, Nov 29, 2003 |
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Marketing
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Online Marketing Info-Tech - Internet Variety - Sports Tendulkar's souvenirs a mouse click away Our Bureau
Mumbai , Nov. 28 CRICKETNEXT.COM, the cricket Web site has tied-up with Tendulkar's, the Sachin Tendulkar - Sanjay Narang venture, to market Tendulkar's Restaurant souvenirs on-line. With this tie-up, Tendulkar's fans across India and the globe can directly buy souvenir's of the restaurant through the Cricketnext Web site. Mr Sanjay Jha, Co-Founder, cricketnext.com says, "This is a fantastic opportunity for Tendulkar's fans across India and the world to own and collect items of their hero through the Cricketnext Web site. With the Web site's global reach & access, fans separated by geographic boundaries and distance can now browse and buy these collectables, which were earlier limited to only fans visiting the restaurant." Tendulkar's, a gourmet restaurant in South Bombay, has been created around the personal tastes and inimitable style of the master-batsman Sachin Tendulkar. It offers a multi-cuisine menu that has been selected by the "master-blaster" himself. The restaurant also has a large collection of coveted Tendulkar souvenirs on sale, which will now be available on the Cricketnext's Web site. Hotelier & Entrepreneur, Sanjay Narang , who is the main promoter of Tendulkar's says, "Since we launched the Restaurant there have always been requests from numerous guests to take a piece of Sachin back home as a momento of their visit. To meet these needs we came up with the idea of launching the Souvenir Shop. The sale of the Souvenirs through the worldwide web would afford the opportunity to fans who are unable to visit the restaurant or the Souvenir Shop.
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