The Hindu Business Line : Saturday, December 06, 2003

Scorpio to woo Italians under different name
MAHINDRA & Mahindra Ltd (M&M) is showcasing five of its vehicle models at Italy's Bologna Motor Show, including the fast-selling Scorpio. "The Italian SUV market is one of the largest in Europe. It is also one of the most dynamic in the world ... More

LVMH to launch 3 new luxury watch brands
DOES India hold enough potential for luxury brands? The LVMH Group, which has more than 50 of the world's largest and oldest luxury brands, certainly seems to think so. In fact, the company, which is present in India through brands such as ... More

Old Monk makes headway in Karnataka
MOHAN Meakins Ltd's Old Monk Rum is making further inroads in South. This time, in Karnataka which happens to be the home turf of Khodays, another traditional power in rum category. Old Monk has emerged as the largest selling rum in the State ... More

Gitanjali seeks patents for 25 new diamond cuts
GITANJALI Group, a player in the diamond production and marketing business in India, has embarked upon a new strategy for product differentiation signifying a shift from the routine diamond polishing practice. According to the company press ... More

ADVERTISING

BPL plans Rs 60-cr ad campaign to push colour TV sales
BPL Ltd, which is completing a prolonged financial restructuring exercise, has budgeted Rs 60 crore for advertising and marketing expenses to support its colour television business in the next calendar year. This is expected to help the ... More

`Time to make the brand the hero'
WITH increasing product parity, stronger branding is essential to connect with the consumer, but advertising agencies seem to be more caught up in creative execution. This is a short-term approach that might win awards, but will do nothing for ... More

PROMOTIONS & OFFERS

Kinetic scooter rally begins
KINETIC Motor Company Ltd today kicked off a Kashmir to Kanyakumari rally on its four-stroke scooter, Nova. The rally, organised by a team of students from Pune, will cover a total distance of 3,156 km in 14 days. The Joint Managing Director ... More

RETAILING

Leather trade eyes WalMart pie
DOMESTIC leather exporters are targeting a 20 per cent share of the total imports of footwear made by WalMart, the US-based retail giant, the Chairman of the Council for Leather Exports, Mr S.S. Kumar, said here today. Speaking to reporters ... More

TRENDS

Mail to milk, the post office has `em all
THE Postal Department in Tamil Nadu is going to deliver a lot more than just mail. On offer will be monthly milk cards, prepaid cards for mobiles, magazines, job applications and a lot more. (Some of these are already on sale and the ... More

NEW PRODUCTS & SERVICES

Haier to use India as export hub — Ties up with BPL, Voltas for sourcing products
CONFIDENT of making its mark in the Indian market, the Chinese consumer electronics firm Haier wants to use India as a production base for exports to neighbouring countries. The company, which has taken the wholly-owned subsidiary route to ... More

Brand Quest

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