Financial Daily from THE HINDU group of publications
Tuesday, Dec 09, 2003
Financial Daily from THE HINDU group of publications Tuesday, Dec 09, 2003 |
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Marketing
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New Products & Services Corporate - Announcements Microseal launches products in India Our Bureau
Hyderabad , Dec. 8 MICROSEAL Technologies Ltd, an US-based automotive service company, today launched its products in India through its sole distributor WonderTach, a Hyderabad-based automotive service company. Introducing the products at a city `car grooming centre', Mr A. Ravi, President of WonderTach, said Microseal, a paint sealant, offered lifetime guaranteed protection against acid rain, oxidation, fading of colour or loss of gloss. "Most of the chemicals and waxes currently available in the market offer protection only for a limited period. But our products ensure longer cover to the vehicles," he said. "We do not sell the products to individual users. We market the products only through our franchisees," he said. In the first year, the company expected to rope in 100 franchisees in different States. The Microseal product basket also includes Clear Cut Polish (for opening pores on clear coat and get coat paint finishes by removing impurities), Microcut (to remove heavy environmental and industrial fallout) and Microguard (for fabric and carpet protection from stains). According to him, Microseal cover for a Maruti 800 would cost Rs 3,000.
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