Financial Daily from THE HINDU group of publications
Tuesday, Dec 09, 2003
Financial Daily from THE HINDU group of publications Tuesday, Dec 09, 2003 |
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Marketing
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New Products & Services Industry & Economy - Radio/TV 24-hr Telugu news channel launched Our Bureau
Dr Y. S. Rajasekhara Reddy, Leader of the Opposition in the dissolved Assembly, and the Chief Minister, Mr N. Chandrababu Naidu, greet each other at the inaugural ceremony of TV9, a Telugu television channel, in Hyderabad on Monday. Telugu film star Chiranjeevi is also seen. - A. Roy Chowdhury
Hyderabad , Dec. 8 ASSOCIATED Broadcasting Company Pvt Ltd on Monday announced the launch of TV9, a 24-hour free-to-air Telugu news channel. This news channel was formally launched by the caretaker Chief Minister, Mr N. Chandrababu Naidu, and will go on air by the Sankranthi day next month. Mr Naidu said that scores of television channels have come up providing a wide range of entertainment for people across all strata of society. But the challenge was to provide the right content to the people, which very few channels currently offered. The Congress leader in the State, Dr Y.S. Rajasekhara Reddy, said that the challenge was to provide the right content to people across all walks of life. The benefits of reforms have not reached many parts of the country and it is important that a channel like TV9 addresses it, he added. Mr A. Krishna Prasad, Managing Director of Associate Broadcasting, said that the channel sought to build a robust media organisation that would play a role in democracy rather than create assets for individuals. To broadbase the initiative, it is proposed to have about 150 I-Vision centres (to be increased to 500) and a news content provider. The company plans to tie up with Sify's i-Way centres for bandwidth so that the information gathered could be reached to its users. Associate Broadcasting had raised about Rs 20 crore from i-Labs Venture, promoted by Mr Srini Raju, one of the founders of Satyam Computers, and the Chennai-based Unify Wealth Management, promoted by Mr K. Srikanth Reddy.
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