![]() Financial Daily from THE HINDU group of publications Tuesday, Dec 09, 2003 |
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Marketing
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Promotions & Offers Variety - Sports Industry & Economy - Radio/TV 9 YARDS to manage Charu Sharma Our Bureau
Mumbai , Dec. 8 SPORTS commentator and TV personality, Charu Sharma, has signed up with 9 YARDS, the sports and entertainment company promoted by the Walchand Capital Group, for exclusively managing and marketing his career towards corporate endorsement, events and appearances. Other celebrities who have already signed up with the company are soccer star Baichung Bhutia, actress Manisha Koirala, Australian cricket captain Ricky Ponting and go-karting prodigy Sahil Shelar. Charu Sharma has over 20 years of rich and varied expertise in fields of sports casting with broadcasters such as Sony MAX, ESPN, Star Sports and Doordarshan. He has also dabbled in quiz shows, been a voice-over professional, besides having played first division cricket league in Kolkata and a national level bronze medallist in spring-board diving. Says Charu Sharma: "I am delighted to have signed up with 9 YARDS, especially, since its team members and I go a long way. I implicitly trust and believe in their maturity and capabilities and I am sure that they will do an excellent job in managing and marketing my portfolio." Says Mr Navneet Sharma, CEO, 9 YARDS Sports & Entertainment, "We are excited to exclusively represent Charu with the aim of maximising and sharing his skills with sports lovers in general and brands and corporate organisations in particular through hosting innovative events, endorsements, TV programming and leadership speakers series, among other things."
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