The Hindu Business Line : Swatch to scale up brand presence

THE Swatch Group is planning to scale up its presence in the country next year by introducing two new brands of watches and increasing its investment in its existing brands.

The two new brands, to be launched in January next year, will include Flik Flak, a brand targeted at kids and priced at Rs 2,000 onwards and another in the price range of Rs 4,000-7,000.

The Group already has five brands in the country — Rado, Longines, Swatch, Tissot and Omega.

Mr G. Kannan, Country Manager, Swatch Group, said the company intends to raise its investment on marketing and advertising activities by 30-40 per cent next year. This would include signing up a new brand ambassador for Omega. Further, the company intends to set up exclusive for Omega.

The Swatch Group claims to have a market share of 80 per cent in the Indian luxury watches market. "The luxury watches segment in India is growing at about 20-25 per cent. The market is estimated at about Rs 400-600 crore," Mr Kannan said.

Keeping in view the high growth being seen in luxury watches, the company on Tuesday launched the Sintra Superjubile collection under its Rado brand. Inlaid with precious stones, the new collection is priced at Rs 1.38 lakh onwards for the ladies watch and Rs 1.90 lakh onwards for the gents one.

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Swatch to scale up brand presence