Financial Daily from THE HINDU group of publications
Saturday, Dec 13, 2003
Financial Daily from THE HINDU group of publications Saturday, Dec 13, 2003 |
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Marketing
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Marketing Research Radio City 91 FM, the loudest in Mumbai Our Bureau
Mumbai , Dec. 12 RADIO City 91 FM in Mumbai city is ahead of other stations across various age groups and socio-economic classes, according to an AC Nielson ORG-Marg study on radio audience measurement. The report for the period August 12-October 6, 2003, indicates that the total radio listenership for Mumbai is 51.44 lakh, with an average listening time of more than two hours per day. The research was conducted amongst 2,000 listeners aged 12 years and above across socio-economic classes A to E.
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