![]() Financial Daily from THE HINDU group of publications Tuesday, Dec 16, 2003 |
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Money & Banking
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Public Sector Banks Marketing - New Products & Services IOB in pact with TTK group for NRI services
Our Bureau Kochi , Dec. 15 INDIAN Overseas Bank (IOB) has tied with TTK Services for offering a range of services to NRIs including healthcare to dependants and property services in India. Through this move, the bank has introduced a slew of new initiatives aimed at providing value-added services to its NRI customers. Mr Rohit Desai, Executive Director of IOB, said: "the tie up brings together two popular brands in the country to provide quality healthcare and house care services to NRIs. We have stretched banking relations into very personalised relations with our customers". Towards this end, TTK Services, a TTK group company has entered into a tie up with reputed hospitals and other service providers all over Kerala. "The health services include cashless access to hospitals round the clock and helpline to cater to emergencies. This alliance will help NRIs to rest assured about the well being of their dependants in India," he said. "Traditionally such services were rendered by family members and close relatives in India. But in today's culture of dislocation, even the smallest help becomes a serious obligation on the persons in India. And hence there was a dire need for professional help services in India. This is where TTK Services comes in as a trustworthy brand that provides professional advice and services to NRI customers" Mr T.T. Jagannathan, Chairman of TTK Group, said. TTK plans to come out with an assistance service shortly, to provide customers access to more than 1,001 services throughout the year.
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