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G. Gurumurthy

Coimbatore , Dec. 15

THE second edition of the CII-sponsored conference on competitiveness for the textile industry, to be held here on December 17 and 18, will focus on South India's textile industry in the global context of cost-competitiveness and core strength.

The Confederation of Indian Industry, which is holding the conference in association with the Southern India Mills Association (SIMA), will also come out with a SWOT (strengths, weaknesses, opportunities and threats) study on the Southern textile industry during the conference.

The study, prepared by the CII and the Deloit Haskins and Sells, which seeks to reposition the regional textile industry from production-driven to market-driven would identify the areas of opportunities and challenges for the South-based textile enterprises in tapping global business opportunities, said Mr Sanjay Jayawarthanavelu, Chairman of the textile sub-committee of the CII Southern Region.

Accounting for over 40 per cent of the country's total textile production and exports, the Southern textile industry, especially those based in Tamil Nadu, enjoyed the same attributes as those in the rest of the country, such as low-cost production and potential for high growth structurally. But it also faced the same challenges in terms of inefficiencies in the fiscal and other regulatory mechanisms, high transaction costs, raw material hiccups and lack of marketing push, he said while briefing mediapersons on the two-day deliberations of the `Comptex 2003' textile conference.

But the Southern textile industries being essentially producing economies faced many weak-links unlike their counterparts in the Western and Northern regions; these weakness stem from deficiencies in retailing/branding and raw material back-up. The CII study would largely sensitise these issues besides inadequacies in infrastructure, power and competitive textile processing facilities.

The two-day conference would be attended by eminent personalities from the domestic textile industry. The inaugural session would be addressed, among others, by the Tunisian Ambassador to India, Mr Elyes Kasri.

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