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Hind Sanitaryware to market Finnish co products

Our Bureau

New Delhi , Dec 17

HINDUSTAN Sanitaryware has entered into a strategic alliance with the $1.5-billion Sanitec Group of Finland. Under the agreement, Hindustan Sanitaryware would exclusively market premium product of Sanitec's Keramag brand.

The product range of `Keramag' that would be offered by Hindustan Sanitaryware includes washbasins, western closets, shower panels, bathtubs and enclosures.

"This alliance will add a punch to our `complete bathroom offerings' strategy," Mr Sandip Somany, Joint Managing Director, Hindustan Sanitaryware, said here today.

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