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MARKETING
DIRECT MARKETING
Amway India in restructuring mode
DIRECT selling major Amway India, the wholly owned subsidiary of the US-based Amway Corporation, has embarked on a restructuring exercise to drive top-line growth amid stiff market conditions. Speaking to Business Line, Mr William ...
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MARKET SHARES
LIC reclaims market share from private players
THE Life Insurance Corporation of India has regained lost ground in terms of market share from private sector insurance players in the last couple of months. According to Mr S.B. Mathur, Chairman, LIC, the insurer's market share that had dipped ...
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RETAILING
Himatsingka unveils `Atmosphere'
CHENNAI: Himatsingka Seide Ltd, a manufacturer of silk and silk-blended fabrics, had recently launched its premium chain store `Atmosphere' in Chennai. The first store was opened in Bangalore in September, followed by one in Mumbai and ...
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Brand Quest
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