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MARKETING
PROMOTIONS & OFFERS
Landmark launches loyalty programme — Aims at garnering one-lakh members
LANDMARK, the Chennai-based book, music and gifts store, has introduced `The Fellowship', a loyalty programme for its customers. Speaking to Business Line, Ms Hemu Subramaniam, Partner, Landmark, said the scheme, soft-launched two weeks ...
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MARKET SHARES
`Royal Challenge' set to touch 1-m cases sales mark
ROYAL Challenge Whisky, the flagship brand of Shaw Wallace & Company Ltd in the premium whisky segment, claims to have improved its market share by 16 per cent to 65 per cent. According to a company release, "in view of the consistent ...
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RETAILING
Tag Heuer to increase presence in India
AS part of its expansion plans in the country, Swiss luxury watch maker Tag Heuer plans to enhance the brand's presence to 10 exclusive boutique from four and multi-brand points of sale to 40 from 34 by next year. According to Mr Manishi ...
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Brand Quest
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Mid-Term Monetary and Credit Policy for the year 2003-2004
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Dec. 14-Dec. 20
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