The Hindu Business Line : Saturday, December 27, 2003

Mutual fund AMCs double ad budgets
ADVERTISING agencies and media companies have been the unlikely beneficiaries of the current bull run on the stock markets. Keeping pace with soaring stock indices and prices, mutual fund AMCs have been launching new equity-linked schemes and ... More

PROMOTIONS & OFFERS

Koneru Humpy brand ambassador for BoB educational loans
BANK of Baroda has named Ms Koneru Humpy, the youngest woman chess grandmaster in India, as a brand ambassador for its education loan. "Koneru Humpy is a symbol of Bank of Baroda's commitment to promoting young talent, hence we have ... More

MARKETING RESEARCH

Prets still put ready-to-stitch in shade
IS Raymond's super-premium elitist positioning backfiring for the brand? Has Grasim's high-profile campaign for Ice Touch actually managed to deliver? And have the big players finally managed to create brand differentiation within the Rs ... More

NEW PRODUCTS & SERVICES

Amul to launch value-added milk
THE Gujarat Co-operative Milk Marketing Federation (GCMMF) is working on a major image-make over for good old milk and reaching for that glass of milk could just be the most stylish thing to do to work your way to health, the coming ... More

Century Plyboards to produce special type of glue
CENTURY Plyboards (India) Ltd has developed a new technology to produce a special type of glue, which is treated with a chemical and then applied to every cross-section of the layers of plywood. The glue is developed under the brand name of ... More

Bartronics unveils biometric products
BARTRONICS India Ltd (BIL), an automatic identification and data collection (AIDC) solution provider, on Friday launched a multi-layered embedded fused biometric security system (MLEFBS) and a touchless fingerprint system (TFPS) that use multiple ... More

Brand Quest

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