The Hindu Business Line : Tuesday, December 30, 2003

ITC cards come with a `greeting'
FROM using innovative techniques to make its greeting cards look and feel more attractive to launching the cards at various price-points, ITC's greeting cards division has gone all out this year to promote the usage of paper cards. To make ... More

INSIGHT

THE YEAR THAT WAS

Controversy-ridden year for soft drinks
THE soft drinks industry met its waterloo in 2003. While the year began on a healthy note - growing at a healthy 25-30 per cent during the first-half of the year, thanks to an aggressive push strategy for the Rs 5 price point and scale of ... More

THE YEAR THAT WAS
Ripples in packaged water biz too
EARLIER in the year, in February to be precise, CSE had opened a can of worms, this time involving the Rs 1,200-crore packaged water industry. For packaged water too, the allegation was pesticide residues. The CSE study had analysed 17 brands ... More

CUSTOMER RELATIONSHIP MANAGEMENT

Financial advice? Just dial 636
AIRTEL'S Chennai subscribers can now get investment advice by dialling 636 anytime between 9.30 a.m. and 5.30 p.m. on all weekdays. A tie-up between Cholamandalam Distribution Services, an investment advisory and wealth management company, and ... More

ADVERTISING

Kochi Ad Club to start one-year diploma course
THE Advertisement Club of Kochi is scheduled to start a one-year PG Diploma Course in Advertisement Management from February 2004. The course will be conducted in association with advertisement and media professionals. "The Ad Club Kochi has ... More

House panel seeks more funds for ads, publicity
THE Standing Committee on IT has voiced its displeasure over paucity of funds for the Directorate of Advertising and Visual Publicity (DAVP). In its report on the working of the DAVP, tabled by the Committee's Chairman, Mr Somnath Chatterjee, ... More

BRANDS

Dabur in talks with Anchor to sell Binaca brand
DABUR India may have found a buyer for its oral care brand, Binaca, which has been up for sale for some time now. According to industry sources, the company is in advanced talks with the Mumbai-based Anchor Health & Beauty Care to sell off its ... More

PEOPLE

Rediff PR's head honcho quits
THE New Year is going to see some fresh action in the highly competitive public relations space, with Rediffusion PR's head honcho and one of its founding members, Mr Supriyo Gupta, quitting the company to set up shop on his own. Mr Rajeev ... More

Brand Quest

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