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MARKETING
STRATEGY
Grooming customers to be `techno-ready'
COMPANIES launching high-tech gadgets need to be sensitive to the "technology-readiness profiles" of their customers before putting their products out in the market. They also need to develop marketing strategies, which evolve as a product ages ...
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STANDARDS & BENCHMARKS
Norms `fail to plug' loopholes in packaged drinking water norms
AS the Ministry of Health and Family Welfare's notification on PFA norms for packaged drinking water come into effect beginning January 1, the Bureau of Indian Standards (BIS) has amended the Indian Standards of packaged drinking water in order ...
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Brand Quest
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Top Stories
Tyre imports from China to enjoy duty sops
SAIL breaks sales, production records
`Stock market is a buffet waiting to be relished'
More IT cos set to join M&A bandwagon
Grooming customers to be `techno-ready'
Why interest rates should go up
Statutory minimum price: Bitter news for sugar industry
Dumping suit against Indian shrimp export to US — China, Thailand & Vietnam also face problems
Looking back
Dec. 21-Dec. 27
An eventful year for Contract Advertising
VSNL launches `Total Internet'
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