The Hindu Business Line : Monday, January 05, 2004

ADVERTISING
`Celebrity tax' puts cos, ad agencies in a bind
THE Government's decision of levying an 8 per cent service tax on celebrity brand ambassadors is causing ripples in the corporate and ad worlds. At stake is endorsement fee that ranges between Rs 5 crore and Rs 10 crore per celebrity per ... More

RETAILING
IOC mulls more outlets in Coimbatore division
Mr C. Venkateshkumar, Senior Divisional Manager (Retail Sales), Coimbatore Division, told Business Line that the company will have 50 additional outlets before March 2004, taking the total number of retail outlets in the division to ... More

NEW PRODUCTS & SERVICES
Idea's new roaming tariff
HYDERABAD: Idea Cellular Ltd., a private cellular operator, has come up with a national roaming facility @ Rs 1.99 to its post-paid customers across all five circles of operation — Maharashtra/Goa, Gujarat, Andhra Pradesh, Madhya ... More

Brand Quest

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Looking back
Dec. 28-Jan. 3
Reliance WebWorlds to double up as mini-theatres

Electrolux chalks out advt, product strategy

AIR to retail archived content to public

Soft drink cos woo home segment with price cuts

Controversy-ridden year for soft drinks

MNCs push open doors in alcobev sector

Infant food cos to retain ad agencies despite ban on promos

When cheap and free spelt mega value

Grooming customers to be `techno-ready'