The Hindu Business Line : Tuesday, January 06, 2004

STRATEGY
Mayajaal to set up three more centres in AP, TN
PENTAMEDIA'S Mayajaal, which wants to market itself as a venue for businessmen who want to combine work with entertainment, has "aggressive plans" to set up similar centres in Hyderabad, Coimbatore and Tiruchi. The company's Business Head, Mr ... More

ADVERTISING
HLL allots 10% of detergent sales for advertising
HINDUSTAN Lever Ltd (HLL), which has a 40 per cent share of the Rs 5,700-crore market for fabric wash products, has earmarked 10 per cent of its revenue from sales of washing powders and bars for advertisements and brand-building initiatives. ... More

Bajaj Auto brand image set for overhaul
THE ubiquitous, familiar, hexagonal blue and white logo of Bajaj Auto is set to fade away into history. With ambitions of becoming an Indian multinational company and after discovering in-house talent at developing new technology for its new ... More

DIRECT MARKETING
Amway comes under scanner of Drug Control authorities
AMWAY India, wholly-owned subsidiary of the US-based Amway Corporation, has been caught in a controversial situation. The company has, for the second time, come under the scanner of the Drug Control Authority at least in one state - Kerala ... More

OUTLOOK
Philips eyes 50% rise in hi-fi systems sales
WITH the hi-fi audio systems seeing a recovery in the past year, consumer electronics major Philips India is eyeing a 50 per cent volume growth increase for its hi-fi products in the current year through price corrections and the launch of ... More

Jaya TV poised for 33 pc rise in '03-'04 revenue
JAYA TV, one of the top four Tamil general entertainment channels, is on course to register a 33-per cent increase in its revenues for 2003-04 over the previous fiscal, according to a top official of the media house. With this increase, Jaya ... More

NEW PRODUCTS & SERVICES
Godfrey to roll out new-look cigarette pack in Delhi
The new pack sports a bar code to improve traceability. It has been designed by Phillip Morris. More

Brand Quest

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Looking back
Dec. 28-Jan. 3
Reliance WebWorlds to double up as mini-theatres

Electrolux chalks out advt, product strategy

AIR to retail archived content to public

Soft drink cos woo home segment with price cuts

Controversy-ridden year for soft drinks

MNCs push open doors in alcobev sector

Infant food cos to retain ad agencies despite ban on promos

When cheap and free spelt mega value

Grooming customers to be `techno-ready'