Financial Daily from THE HINDU group of publications
Thursday, Jan 08, 2004
Financial Daily from THE HINDU group of publications Thursday, Jan 08, 2004 |
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Info-Tech
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Telecommunications Marketing - Strategy AirTel Masala Service in Kerala Our Bureau
KOCHI: AirTel has announced the launch of its content-rich WAP-enabled portal called Masala Service in Kerala. The service will provide the customers with the choice to download content such as java games, polyphonic ring tones, wallpapers, videos etc on their GPRS-compatible handsets. To use the service, customers are not required to pay any subscription but to pay for specific downloads. Mr T. Elango, COO, Kerala, said that in the near future, extensions of this technology will also support online game competitions amongst AirTel users. The company has launched this service for customers across all its 16 circles. To use Masala service, customers need a GPRS-enabled phone.
More Stories on : Telecommunications | Strategy | Kerala
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