MARKETING
ANNOUNCEMENTS
National Geographic to explore Mars
NATIONAL Geographic Channel, which telecast last year its `Mission Everest' programme, will shortly bring home the second such initiative, this time dealing with the exploration of Mars, including behind the scenes action at NASA and the recent ...
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STRATEGY
ESPN STAR buys European football telecast rights
ESPN STAR has entered into an exclusive four-year agreement with England's governing body of football, The Football Association (FA), for telecast rights to the English FA Cup, English Premier League (EPL), UEFA Champions League and UEFA Cup, ...
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Wrigley's acquisition of Joyco seen to stimulate confectionery market
THE Wm. Wrigley Jr. Company's formal announcement of signing a purchase agreement with the privately-held Spanish food conglomerate, Agrolimen, for certain confectionery businesses of its Joyco Group, including in India, is being seen as a move ...
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CUSTOMER RELATIONSHIP MANAGEMENT
`Ties with customers crucial'
GLOBAL corporations need to adopt new practices. The design of `next practices' would be based on closer relationships with customers and the co-creation of value, wherein the experiences of customers would play an integral part in the value ...
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ADVERTISING
Porter Novelli in dual alliance
PORTER Novelli, the public relations firm, has announced a dual alliance with The PRactice and PR Pundit. The PRactice and PR Pundit have been long-standing alliance partners, according to a company release. As brand partners of Porter ...
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CHANNELS AND FRANCHISES
French dairy major Lactalis enters Indian cheese market
THE 5.5-billion Euros French dairy major and Europe's leading cheese producer, Groupe Lactalis, has trained the spotlight on the Indian dairy market. The family-owned Groupe Lactalis has already appointed two local distributors, Karamels and ...
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Abacus Netcomm opens `Think World' PC showroom
THE Chennai-based Abacus Netcomm, one of the business partners for IBM in Tamil Nadu, has launched Abacus Netcomm ThinkWorld, an exclusive showroom to showcase IBM personal computer products. The idea of such a showroom is to get closer to ...
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MARKETING RESEARCH
How to cash in on customer impulse in jus' 15 seconds
FOOD retail outlets should position impulse products at the entrance as a customer is making impulse buying decisions in the first 15 seconds of entering a supermarket or a retail outlet, a study has revealed. A consumer behaviour research ...
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OUTLOOK
Barista Coffee aims at No. 2 slot in world
THE four-year-old Barista Coffee Company Ltd aims to be the number two coffee retail chain globally over the next decade. The company, which at present has some 130 outlets, plans to add another 50 in the current year, the company CEO, Mr Yogesh ...
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Brand Quest
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