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Our Bureau

Mumbai , Jan. 7

NATIONAL Geographic Channel, which telecast last year its `Mission Everest' programme, will shortly bring home the second such initiative, this time dealing with the exploration of Mars, including behind the scenes action at NASA and the recent landing of the probe `Spirit' on the red planet.

The series premieres with `Mission Mars', a one hour global television event, airing on January 11 at 8 PM, channel officials said at a press briefing here today. The `Mission' property is to be an annual initiative by National Geographic Channel that will build on the channel's spirit of exploration and adventure.

According to Ms Dilshad Master, Senior Vice-President (Content & Communication), National Geographic Channel, "Mission Everest was instrumental in broad basing our viewership and increasing advertising revenues.

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National Geographic to explore Mars

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