MARKETING
STRATEGY
Ajanta wants to capture market with low-priced FMCGs
A LARGE market for fast-moving consumer goods, such as shampoos and soaps, remains untapped because existing products are overpriced, felt promoters of Ajanta India, part of the Ajanta Clocks group. The company aims to exploit the potential by ...
More
PROMOTIONS & OFFERS
HLL announces festival offer for coffee brands
HINDUSTAN Lever Ltd (HLL) has announced a "Festival of Happiness" offer as a part of its marketing campaign for its Bru and Deluxe Green Label coffee brands. The offer, starting from January 15, comprises prizes including gift hampers and passes ...
More
SOTC Europe tour package
CHANNELS AND FRANCHISES
Spice Tele pact with post offices
BANGALORE: Spice Telecom on Monday announced that it would start selling prepaid cards at various post offices in Karnataka. Mr Sean Dexter, Managing Director, told newspersons that the company has tied up with the Department of Posts to ...
More
ONLINE MARKETING
XLRI marketing fair to go online
THE marketing fair at XLRI Jamshedpur, which has completed 25 years, will be extended to the Internet. The B-School is working on what is being billed as e-marketing fair. It has also lined up a new concept - a Marketing Lab - that the ...
More
NEW PRODUCTS & SERVICES
UAE's Emirates Post launches new service to India
THE UAE's Emirates Post today announced "Bharat Parcel Guaranteed", a value-added parcel service to India, offering to refund the parcel charges, if the parcel is not delivered within two weeks. The new service is being launched in ...
More
Tata AIG launches policy for Indian emigrants
IN response to Government of India's initiative for emigrant Indians under the Pravasi Bharatiya Bima Yojana scheme, 2003, covering risks associated with working overseas, Tata AIG General Insurance Company Limited has launched a "Travel Guard ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds