• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Hyderabad , Jan.12

HINDUSTAN Lever Ltd (HLL) has announced a "Festival of Happiness" offer as a part of its marketing campaign for its Bru and Deluxe Green Label coffee brands. The offer, starting from January 15, comprises prizes including gift hampers and passes to high profile concerts.

According to a HLL spokesman, the offer will run for a month before culminating into a mega concert to be held in Hyderabad, Vijayawada, Kochi, Bangalore, Coimbatore, Madurai and Chennai.

The eight concerts, each to be attended by 7,000 people, feature leading performers, including Devi Sri Prasad. Besides, select winners will get the opportunity to "loot" the store where they have won — to pick up as many products as they can in a 30-second period.

Festival of Happiness is a scratch-card based offer. Purchase of Bru or Deluxe Green Label coffee entitles the consumer to scratch and win from a scratchboard that will be present in the shop. This will reveal the prize won by the consumer.

Gift hampers of HLL products form the first level prize category. The second level prizes are an opportunity to participate in fun loots. The grand prizes are passes to the concerts.

More Stories on : Promotions & Offers | Coffee

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Ajanta wants to capture market with low-priced FMCGs

Copyright © 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line