MARKETING
STRATEGY
Now, a `religious' channel from Zee
SPIRITUALITY sells. And the latest to join the bandwagon is the Zee Group with the launch of a "religious entertainment channel" — Jagran. According to a company statement, the channel attempts to entertain the audience with mythological ...
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PROMOTIONS & OFFERS
Promotions to mark HDFC Bank strategy
FROM doing cross-selling exercises to organising school-level painting competitions, promotional activities are going to be the main focus of HDFC Bank's marketing strategy this year. Speaking to Business Line, Mr Ajay Kelkar, Vice-President ...
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Reliance Info to promote Virumaandi
RELIANCE Infocomm has tied up with Rajkamal Films to promote Virumaandi, the Kamal Hassan starrer, to be released on Pongal. Through this tie up, a first in South India for Reliance Infocomm, subscribers will be able to watch the movie's ...
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MARKET SHARES
Ashok Leyland targets 50% market share in 3-5 years
WITH a range of new product roll-outs on the anvil, commercial vehicle major Ashok Leyland is targeting to increase its marketshare by about 15 percentage points in the next 3-5 years. "Our market share should grow from about 35 per cent to ...
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Private non-life players up market share to 15 pc
ALLAYING apprehensions that the growth for the domestic non-life insurance had begun slowing down, all the 12 players in the field have returned to their winning ways during November 2003. During November 2003, the industry grew by 17 per cent, ...
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RETAILING
500 private petro retail outlets coming up soon
THE private sector petro-marketing companies will be setting up 500 retail outlets to market petrol and diesel in the next four months, according to the Petroleum Minister, Mr Ram Naik. Inaugurating an oil and gas conference organised by Tata ...
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Facelift for 350 Khadi outlets
The Centre has okayed a plan that will fund computerisation in 350 key Khadi Village and Industries Commission outlets in the country. In the first phase, about 150 outlets will be computerised at a cost of Rs 1.5 lakh each, which will include ...
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MARKETING RESEARCH
India among top Asian nations in C&S industry
IT'S no surprise that broadcasters are wrestling it out in the Indian marketplace. According to an Asia Pacific Cable & Satellite Markets (ACSM) 2004, released by Media Partners Asia (MPA), India along with China and Japan has given a fillip to .
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STANDARDS & BENCHMARKS
JPC report on safety norms for beverages soon
THE Joint Parliamentary Committee (JPC) set up to look into the issue of pesticides in beverages is expected to finalise its report after a meeting with officials at the Health Ministry. This meeting, which is scheduled for Wednesday, is ...
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NEW PRODUCTS & SERVICES
ProSoya Foods to launch low-carb soyamilk soon
PROSOYA Foods (India) Pvt Ltd will be shortly launching low carbohydrate soyamilk in selected cities of the country under the brand name "Staeta." According to the company President, Ms Rashmi Rekha, the Indian outfit has licensed the ...
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Samsung unveils new range of digital products
SAMSUNG India Electronics Ltd has launched a range of digital products, including notebook computers, as it aims to emerge as a `digital lifestyle' company in the country. Samsung will sell in the country Wi-Fi-enabled notebooks, printers, MP3 ...
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Brand Quest
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