The Hindu Business Line : India among top Asian nations in C&S industry

IT'S no surprise that broadcasters are wrestling it out in the Indian marketplace. According to an Asia Pacific Cable & Satellite Markets (ACSM) 2004, released by Media Partners Asia (MPA), India along with China and Japan has given a fillip to the total cable and satellite (C&S) industry revenues.

While the total industry revenues grew by 17 per cent in 2003 to reach $15.9 billion, the growth was primarily led by Japan, with revenues of $5 billion, followed by China, recording revenues of $2.9 billion, and India, with revenues of $2.5 billion.

India is among the top countries to show double-digit subscriber growth rate and high penetration in the C&S markets. The report indicates that Korea, Malaysia, New Zealand and India showed double-digit subscriber growth, while Taiwan, Korea and India remain highest penetrated C&S markets.

According to ACSM 2004, Asia Pacific multi-channel cable and satellite subscription grew by 9 per cent year-on-year to reach 178.8 million by 2003, which is 32 per cent penetration of television households. Going by penetration, the leading markets were Taiwan, with 83 per cent, Korea (73 per cent) and India (54 per cent).

While cable and satellite TV advertising grew by 12 per cent in 2003 to reach $2.2 billion, this growth was driven by increased viewership and high penetration in major markets such as Taiwan, India and China.

Even among subscribers, India stood second with 47.7 million, behind China's 100 million. Cable TV platforms also grew by 45 per cent in Korea and 11 per cent in India. However, India did not figure amongst performers in the direct-to-home (DTH) platforms or digital broadcasting.

The growth rates indicate that India is still a nascent market. According to MPA, several markets in Asia have begun to mature with subscriber growth slowing and the deployment of digital set-top boxes and tiered services gradually increasing. "These trends could accelerate over the next decade," the research report stated.

MPA estimates the total industry revenues to grow from $15.9 billion in 2003 to $26.8 billion by 2008 and $37.2 billion by 2015. It also said that C&S TV subscription revenues could grow from $11.2 billion in 2003 to $19.1 billion by 2008 and touch $26.7 billion by 2015.

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