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Our Bureau

Mumbai , Jan. 13

SRI Adhikari Brothers Television Network Ltd (SABTNL) has entered into a collective $3 million programming supply deal in the US and in West Asia.

In the US, it has entered the deal with TV Asia, which will cater to the major programming requirement of the channel `TV Asia'.

The programs include the library of SABTNL, comprising SAB TV and DD Programs.

In West Asia, the company has entered the program supply deal with Pehla Channel, which is on DTH platform. The company will cater to the prime time programming requirement of the Pehla Channel.

The company said that while having its own channel in UK, it has entered into a very premeditated deal in US & West Asia to increase the bottomline by way of exploring its library strength.

More Stories on : Alliances & Joint Ventures | Radio/TV

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