MARKETING
STRATEGY
DAKS to foray into womenswear
DAKS, the British apparel brand, is planning to enter the womenswear segment in India this summer. So far, only the top-end of the men's range of the London brand was available in the country. Both the men's range and the women's range will soon ...
More
Sterling plans 3 new resorts in South
STERLING Resorts has plans to develop three new properties across the South this year. Speaking to Business Line, the company's President & CEO, Mr Steve Borgia, said these places would be experiential centres that would put on show the ...
More
PROMOTIONS & OFFERS
AirTel teams up with MAA
MARKETING RESEARCH
Star Sports records high TRPs during Sydney Test
SACHIN Tendulkar's double century at the Sydney Test not only gave a boost to the Indian team, but also to the viewership ratings of Star Sports which airs the ongoing India-Australia series. According to TAM Media Research, which covered ...
More
NEW PRODUCTS & SERVICES
Dior Girly in India
LVMH Watch & Jewellery, the wholly owned Indian subsidiary of the LVMH Group, has projected sales of $15 million to $18 million (Rs 68 crore to Rs 81 crore) in the current calendar year for its Indian operations, Mr Ravi Thakran, Regional ...
More
Maybach comes to India with Rs 5-cr tag
DaimlerChrysler today launched Maybach, arguably the most luxurious car in the world, in India. At Rs 5 crore, Maybach is the most expensive automobile ever to hit Indian roads. "We will take bookings for the Maybach within the next month," ...
More
AirTel MMS in Tamil
COIMBATORE: Mobile service provider AirTel is launching its first ever MMS (Multi Media service) downloads in Tamil. The launch of this service has been timed to coincide with Pongal. Announcing the introduction of MMS in Tamil, the ...
More
Ajanta products launched
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds