Financial Daily from THE HINDU group of publications Thursday, Jan 15, 2004 |
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Marketing
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New Products & Services Ajanta products launched Our Bureau
KOCHI: Ajanata India Ltd, which has diversified into FMCG sector, has officially launched its new range of consumer care products in the Kerala market. It has introduced a wide range of products in the oral care as well as personal care products comprising toothpaste, toothbrush, hair oil, soap, shampoo, talcum powder and shaving cream. The company is concentrating on the rural markets as most of the MNC products are focussed in urban and semi-urban centres, according to Mr D.K. Rachh, Head (Marketing).
More Stories on : New Products & Services | Personal Products | Kerala
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