Financial Daily from THE HINDU group of publications Thursday, Jan 15, 2004 |
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Announcements Marketing - New Products & Services Maybach comes to India with Rs 5-cr tag Our Bureau
Rs 5-cr German wonder is here: Mr Hans Michael Huber, MD & CEO, DaimlerChrysler India, with Mr. Helmut Patri , Chairman, unveiling the Rs 5-crore luxury car `Maybach' at Auto Expo 2004 in the Capital on Wednesday. Ramesh Sharma
New Delhi , Jan. 14 THE Maybach has arrived. Price: Rs 5 crore. DaimlerChrysler today launched Maybach, arguably the most luxurious car in the world, in India. At Rs 5 crore, Maybach is the most expensive automobile ever to hit Indian roads. "We will take bookings for the Maybach within the next month," said Mr Hans-Michael Huber, Managing Director of DaimlerChrysler India Pvt Ltd, after unveiling the car here. Those who book the car will get it in about six months as DaimlerChrysler is yet to send the Maybach for the homologation process, which is mandatory. The price of the car includes import duties and cost of value additions. Those who spend Rs 5 crore for a Maybach will get a saloon that has a mind-boggling array of features and gadgets, and one that is built to suit their tastes and preferences. There are over two million different ways in which one can customise a Maybach, which makes every car one of its kind. You have six choices of leather, three types of wood and 17 colours. In addition, there are over two dozen technical equipment such as keyless-go and active seat ventilation a buyer can opt for. The 2.68-metre long interior of the car has handcrafted fine wood trim elements. DVD player, TV receiver, refrigerator compartment and cordless phone with two handsets are some of the other accessories. One can also opt for other accessories specially developed for Maybach, such as a made-to-measure luggage set to a silver champagne flute to a humidor to a golf bag. Maybach is powered by a 5.5 litre petrol engine that can propel the car to 100 km per hour in just 5.4 seconds. The maximum speed is 250 km per hour. A host of safety features, including 10 airbags, are incorporated. DaimlerChrysler, which makes the Mercedes Benz and a number of other brands, revived Maybach in March 2003 over 60 years after the car went out of production. Only 1,000 Maybachs will be produced every year. The car will go on sale worldwide this year. Maybach, displayed at the DaimlerChrysler stall, is one of main attractions of the AutoExpo 2004, which is getting under way in the Capital on Thursday.
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