Financial Daily from THE HINDU group of publications
Thursday, Jan 15, 2004
Financial Daily from THE HINDU group of publications Thursday, Jan 15, 2004 |
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Marketing
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New Products & Services Dior Girly in India Our Bureau
Popular model Yana Gupta displays a Christian Dior wristwatch `Dior Girly' during its launch in the Capital on Wednesday.— Kamal Narang
New Delhi , Jan. 14 LVMH Watch & Jewellery, the wholly owned Indian subsidiary of the LVMH Group, has projected sales of $15 million to $18 million (Rs 68 crore to Rs 81 crore) in the current calendar year for its Indian operations, Mr Ravi Thakran, Regional Managing Director, Asia Pacific region, said here on Wednesday. Announcing the Indian launch of Dior Girly, part of the group's international Spring 2004 watch collection, Mr Thakran said that the LMVH Group had lined up a series of launches in the luxury watch segment in the current year. Among its luxury watch brands that the group proposes to bring to India this year is the high-end Zenith brand. "We have taken the pioneering role of establishing luxury fashion watches in India," Mr Thakran said. Dior Girly is a pink and white range of watches, designed from the House of Dior, priced between Rs 30,500 and Rs 44,000. The LMVH Group began formal operations in India in November 2002. The group has a presence in 14 cities, across 31 retail points of sale.
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