MARKETING
STRATEGY
Gokaldas may bring in Nautica smart casuals
GOKALDAS Images Ltd, owners of Weekender - a major apparel export house, may bring premium smart casual brand Nautica into India through a licensing agreement with VF Corporation. According to informed sources, the company was in the midst of ...
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Potter on POGO
POGO, the new television channel for kids, will premiere the blockbuster movie Harry Potter and the Sorcerer's Stone, for the first time on Indian television. The movie will be telecast exclusively on POGO to coincide with ...
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Bosch to double car service outlets
WITH the number of automobiles on Indian roads growing at a brisk pace every year, automotive major MICO is looking to aggressively expand its Bosch Car Service outlets in India. According to a MICO official, the company is looking to expand ...
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AirTel bundled post-paid offer for Rs 3,999
AIRTEL has introduced a bundled deal in Mumbai, combining a post-paid connection and a Samsung R220 handset for Rs 3,999. This includes SIM card worth Rs 500, free airtime worth Rs 1,200 per year and SMS worth Rs 300 per year. The facility is ...
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ADVERTISING
Kochi Corpn drive against name boards
PROMOTIONS & OFFERS
Classic Jewels ropes in Neha Dhupia as brand ambassador
CLASSIC Jewels, the flagship jewellery brand from the $150-million Classic Diamonds (India) Ltd., has drawn up a blueprint for the domestic market foray that will see more theme stores and has roped in the services of Bollywood actress and former ...
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Tanishq's promotional offer
MANGALORE: Tanishq launched its "Get Gold free with Diamonds" promotional offer in Mangalore on Tuesday. Launching the offer, the Chief Operating Officer of Tanishq, Mr Harish Bhat, said that customers would be entitled to win at least ...
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DIRECT MARKETING
LG to take direct marketing route to push microwaves
The company now proposes to give constant home demonstrations in order to let the customer put the product to more usage.
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CHANNELS AND FRANCHISES
Oriental risk products at post offices
ORIENTAL Insurance Co Ltd has signed a memorandum of understanding with the Department of Posts for distribution of its insurance products through the postal network. The MoU was signed in the presence of the Minister of State for Finance, Mr ...
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MARKET SHARES
`Content, quality make HBO a leader'
NOTWITHSTANDING the World Cup Cricket and the confusion about conditional access system, HBO, the English movie channel, has ended 2003 on a good note. The channel ended with 11 out of the top 15 English movies and carved a share of 42 per cent ...
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RETAILING
Coffee Day Takeaway to expand
COFFEE Day Takeaway, a division Amalgamated Bean Coffee Trading Company Ltd, has announced plans to expand its presence in the South by rapidly increasing the number of vending machine installations in the next three months. The company ...
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Aprilia mulls boutique showrooms in India
APRILIA, the Italian two-wheelers and racing bikes manufacturer, is planning to set up exclusive boutique showrooms in India for selling some of its high-end motorcycles and high technology motoscooters. The Italian company, one of the most ...
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NEW PRODUCTS & SERVICES
M&M launches tractor range
MUMBAI: Mahindra & Mahindra Ltd has said that it has launched the `New Sarpanch' range of tractors. According to an official statement, the complete range, from 30hp to 45hp, has distinctive styling, modern features and greater fuel ...
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Reckitt test-marketing Dettol skincare soap
RECKITT Benckiser has extended the portfolio of its Rs 300-crore Dettol soap brand to a new skincare variant. Said Ms Ann Engerant, Marketing Director, Reckitt Benckiser, "The new product - Dettol Skincare soap - has been test-marketed in ...
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Brand Quest
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