The Hindu Business Line : Thursday, January 22, 2004

STRATEGY
Hutch launches e-TopUp pay facility in Gujarat
HUTCH, the leading cellular service provider in Gujarat with over 8.2 lakh subscribers, on Tuesday announced a voucherless prepaid refill service called `eTopUp' to its customers in the State. Offering freedom to recharge for any denomination, ... More

ADVERTISING
`Foreign' campaign to take Weekender fashion forward
IN an attempt to position itself as a `fashion-forward' brand on a par with international fashion trends, youth apparel brand Weekender is shortly planning to launch an audio-visual ad campaign, which would be shot in foreign locales with foreign ... More

Everest bags LG Care account
LG Care is the FMCG division of Korean chaebol LG. According to a press release, a few of the company's range of products will be formally launched in the country later this year. Mr Ram Sehgal, Managing Director, Everest, was quoted as saying ... More

RETAILING
`Sony World major contributor to city-wise sales'
Sony Worlds will be expected to become important centres for test-marketing new products and technologies. More

TRENDS
Second fiddle
Chinese and Mumbai-make VCD players on display at a shop in Kochi. VCD players, once considered the last word in audio-visual entertainment, have of late been upstaged by computers with audio-video outputs. ... More

NEW PRODUCTS & SERVICES
Bausch & Lomb unveils new vision correction machine
BAUSCH & Lomb on Wednesday launched Zyoptix-100, a vision correction machine, in Chennai and Bangalore. The technology offers treatment for patients with myopia, hyperopia or mixed astigmatism — the present technology can provide ... More

Brand Quest

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