Financial Daily from THE HINDU group of publications
Thursday, Jan 22, 2004
Financial Daily from THE HINDU group of publications Thursday, Jan 22, 2004 |
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Marketing
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New Products & Services Bausch & Lomb unveils new vision correction machine Our Bureau
Chennai Jan. 21 BAUSCH & Lomb on Wednesday launched Zyoptix-100, a vision correction machine, in Chennai and Bangalore. The technology offers treatment for patients with myopia, hyperopia or mixed astigmatism — the present technology can provide customised treatment for patients with myopia only. The Chennai-based Reya Zyoptix-100 Laser Vision Centre, has acquired this machine at a cost of Rs 2.5 crore, Mr N.V. Arulmozhi Varman, Director, Reya Zyoptix-100 Laser Vision Centre, said. He said that the procedure optimises patient safety and incorporates an iris recognition technology, which is used by the military extensively to identify people by the iris pattern. He said that this procedure is even more effective than the fingerprinting. What differentiates Zyoptix-100 from conventional vision correction surgeries is the personal treatment planner, new laser and iris recognition, higher magnification and heightened focus on patient safety. Dr Varman said the surgery would cost around Rs 35,000. He hoped to subsidise the cost of the surgery by building up the volumes. Mr Rajat Goel, Head, Refractive Business, Bausch & Lomb, said the Zyoptix 100 is based on space technology which was first used by the NASA to map the surface of the moon. The same principle is used to produce an accurate map of the eye and perform correction that is not only accurate, but also customised to each individual eye. Bausch & Lomb has been in the eye care business since 1970s. In India, the company has a manufacturing facility at Bhiwadi, in Rajasthan, which was set up at a cost of Rs 35 core. The facility produces contact lenses and lens care products.
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