The Hindu Business Line : `Sony World major contributor to city-wise sales'

SONY World, the exclusive retail outlets from the Sony India Pvt Ltd stable, continues to be a major contributor to city-wise sales. In the metros, their contribution ranges from 15 per cent to 30 per cent of city-wise sales, Mr Keiichi Sakamoto, Managing Director, Sony India, said at the inauguration of the 37th exclusive outlet and the second in Gurgaon.

Mr Sakamoto said, "Sony World has been conceptualised as the ultimate retailing experience that synchronises with Sony's worldwide image of innovation, quality and excellence."

This pioneering concept sets new retailing standards in ambience, quality of salesmanship and customer service, he said. In the corporate vision Sony Worlds will be expected to become important centres for test marketing new products and technologies, gaining invaluable insights into consumer buying patterns and for launching new e-commerce initiatives, Mr Sakamoto said.

Sony World will remain a key and integral part of Sony India's sales and marketing strategies in this country. Sony World is an exercise with a local business partner where Sony India's investment is in the form of specifications and design of the outlets, products and product know-how through staff training, he said.

Speaking on the success of Sony World outlets in India, Mr Sakamoto said, "Under the market expansion plan, we shall be according special care to these outlets. Sony World provides the company a new communication channel with its trade partners. It gives the company better insight into current customer needs and helps it to tailor solutions and proposals to offer more effective marketing promotions.

Such personalised approach through Sony World promotes cost-effective marketing plans and encourages repeat sales."

In terms of contribution to city turnover, the performance of Sony Worlds is impressive, he said.

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