Financial Daily from THE HINDU group of publications Sunday, Jan 25, 2004 |
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Marketing
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New Products & Services Wipro relaunches `Santoor' Our Bureau
HYDERABAD: Wipro Consumer Care and Lighting, a division of Wipro Ltd, re-launched its "Santoor" brand here on Saturday. Santoor would now be available in three forms - soap, a face-wash and as a fairness cream. In a press release, Wipro stated that the company would be supporting the three products through a new advertising campaign with separate films for each of the products. The company claimed that Santoor was a Rs 250-crore brand today. In Andhra Pradesh, it was a leading soap brand with a market share of 17 per cent.
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