The Hindu Business Line : Tuesday, January 27, 2004

STRATEGY
Mount Shivalik, Cobra may ink manufacturing pact
THE Karan Billimoria-owned Cobra Beer is likely to ink a contract-manufacturing tie-up with the Mount Shivalik Group, which operates breweries in Rajasthan and Punjab. As part of the impending agreement, Mount Shivalik may produce Cobra beer ... More

ADVERTISING
What's a political party if not a marketer?
ELECTION 2004 is possibly the first where `feel-good' has gone centre-stage. But is there a downside to packaging the free shine of many as a brand for one? To some, `India Shining' irks because stuck on a poster it betrays its entrapment. Your ... More

RETAILING
Bohra Kitchens opens retail chain
CHENNAI-BASED Bohra Kitchens Ltd, which is the distributor for the Italian modular kitchen company, Aran World, in India and Sri Lanka, has launched its own retail chain called Kitchen World. Apart from showcasing the high-end modular kitchen ... More

Brand Quest

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