MARKETING
STRATEGY
UB bid to expand global beer business
UNITED Breweries Ltd (UBL), the company that has Kingfisher as its flagship brand, looks set to establish an alliance in Australia towards having a production capacity to support UBL's global beer business. Mr K. Ganguly, Managing Director-UBL ...
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Oberoi group opens Trident hotel in Gurgaon
THE Oberoi Group has announced the opening of a hotel in Gurgaon, which is to be re-branded as Trident Hilton from March 1 this year. The hotel has 136 guestrooms and suites. The new hotel is to be run by the Oberoi group on a management ...
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UDV goes slow on Smirnoff Ice launch
GUINNESS UDV, part of Diageo Plc, would prefer to wait longer before bringing Smirnoff Ice, a ready-to-drink (RTD) product, into India. This follows the rather lacklustre beginning made by the RTD segment in the domestic alcoholic beverage ...
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Media Dreams plans to make four movies in '04
MEDIA Dreams intends to produce four movies in 2004, at an estimated cost of Rs 15 crore, in Tamil, Telugu, English and Hindi. Apart from this, the company will start two television serials in Tamil, one for daily show and another for weekly. ...
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Two-pronged strategy to promote spice-based cuisine
IN its efforts to further spice up the Indian cuisine, which is gaining popularity as well as introduce Indian spices in newer markets, the Spices Board of India in collaboration with the Exporters Association is firming up special shows. A tie ...
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AWARDS & HONOURS
Animation, gaming industry to be focus of FICCI-Frames
ANIMATION and gaming industry will be some of the thrust areas of FICCI-Frames 2004, in a bid to boost these nascent industries, Dr Amit Mitra, Secretary General, FICCI, said. FICCI has also instituted an award - Best Animated FICCI Frames ...
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PROMOTIONS & OFFERS
Travel Air Sahara on any four sectors for Rs 24,000
IN an effort to provide greater choice to its passengers, Air Sahara has introduced `Square drive four coupons' which allows a passenger to travel in economy class on any four sectors for Rs 24,000. Besides, the airline has also introduced a ...
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RETAILING
Bata opens `flagship' store in Mumbai
According to a press release, the flagship store was conceptualised by Bata and designed by architect-designer Mr Sanjiv Verma reflecting international trends. It is different from Bata's existing stores in the country. Bata is reinventing ...
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NEW PRODUCTS & SERVICES
Elora brand hair oil launched in Kerala
KOCHI: The Gujarat based Ramdhas Healthcare Ltd has launched its Elora brand products in the Kerala market with a wide range of products. The products included silky hair oil, apple shampoo etc. The apple shampoo with conditioner has ...
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Brand Quest
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