The Hindu Business Line : Elora brand hair oil launched in Kerala

KOCHI: The Gujarat based Ramdhas Healthcare Ltd has launched its Elora brand products in the Kerala market with a wide range of products. The products included silky hair oil, apple shampoo etc.

The apple shampoo with conditioner has unique "thermal protector" which protects the hair from the intensity of the heat from sun, Mr Ramdhas Menon, Chief Executive Officer said. The company has an extensive network of distributors and retailers in Kerala to reach out to the customers with the products. The organisation recorded a turnover of Rs 5 crore in 2002-03, which is expected to touch Rs 8 crore in 2003-04, he said.

In a market where branded hair oils are very few in number, he said the non-sticky silky hair oil made from coconut oil with herbal and floral extracts will definitely find a dominant market share soon, he added.

More Stories on : New Products & Services | Personal Products | Kerala

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