The Hindu Business Line : Ajanta hopes to achieve Rs 120-cr turnover in FMCG

At a press conference to announce the launch of Ajanta India's FMCG products in the Delhi market on Thursday, Mr Manish Purohit, CEO, Ajanta India, said that the company proposed to introduce a series of FMCG products in the current year. "We will continue to concentrate on economically-priced oral-care, hair-care and skin-care products," Mr Purohit said.

Ajanta India's existing FMCG portfolio includes toothpastes and toothbrushes, hair oils, soaps, shampoo, talcs and shaving cream. Riding on economy pricing and quality benchmarks, Ajanta hopes to take on well-entrenched players such as Hindustan Lever and Colgate-Palmolive.

While the company has already invested Rs 25 crore at its existing manufacturing facility in Morbi, Gujarat, another Rs 9.5 crore has been earmarked for a new manufacturing facility in Himachal Pradesh. The new facility, which will be dedicated exclusively for FMCG products, is expected to commence production by June, Mr Purohit indicated. The existing facility at Morbi, meanwhile, will be an export-oriented unit, he said.

Ajanta India plans to commence exporting to neighbouring countries shortly.

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