MARKETING
STRATEGY
Maruti cuts Esteem Diesel price by Rs 38,000
MARUTI Udyog Ltd has cut price of its Esteem Diesel model by Rs 38,000, in a bid to shore up sales of the midsize car. The base model of Esteem Diesel (without power steering) will now be priced at Rs 4.83 lakh (ex-showroom Delhi) as against ...
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News channels to telecast entertainment shows
News channels now are not only airing events as they happen, but also talking about entertainment. In a bid to differentiate programmes and break out of the clutter, these channels are experimenting with the entertainment genre. Aaj Tak, ...
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CUSTOMER RELATIONSHIP MANAGEMENT
Maruti opens after-sales facility
THE approach road is bumpy and the glass fronted building stands out. The floors inside are well polished. Only the ramps, hoists and jigs give away the fact that it is an automobile workshop. Otherwise, as one of the guests at the inaugural ...
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CHANNELS AND FRANCHISES
T.S. Mahalingam to distribute Citibank cards
IN the 60-odd years that it has been in business, T.S. Mahalingam & Sons, the Chennai-based used car dealer, has built up a database of about 80,000 customers. And, it is this database that the family-owned firm plans to tap as it embarks on yet
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RETAILING
Bose Corp opens outlet in Kolkata
BOSE Corporation, the audio technology company, has opened its fifth Bose Professional Systems office in the country in Kolkata. The new office will provide turnkey audio-video and control system solutions for public places such as hotels, ...
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Kerala Govt bids to rein in `margin-free' stores
THE State Government has proposed to regulate the unbridled growth of `margin-free' chain of stores supplying a variety of consumer goods and eatables whose quality was suspect. Announcing this in the State Assembly on Friday, Mr G. ...
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STANDARDS & BENCHMARKS
JPC report critical of franchisee bottling issue
THE Joint Parliamentary Committee (JPC) report that will reveal the details of the probe into the allegedly high levels of pesticides in soft drinks has highlighted the sensitive issue regarding franchisee-bottling operations of soft drink ...
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TRENDS
'Buoyant trend' in car sales to continue
MARUTI Udyog Ltd expects the current buoyancy in car sales to continue for the remainder of this financial year. In the first nine months of the year, the car industry grew by 24 per cent while Maruti recorded a growth of 28 per cent. "This ...
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NEW PRODUCTS & SERVICES
Seagram Flings premium vodka into the market
SEAGRAM India, a part of the Pernod Ricard Group of the Netherlands, on Friday rolled out its premium vodka under the brand name "Fling". The vodka, priced at Rs 400, will be marketed in the city and the retail launch will be promoted across bars ...
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Tagma Agro unveils `low cholesterol' eggs
EVEN as the bird flu scare continues, the Delhi-based Tagma Agrotech Ltd has launched a `low cholesterol egg' under the brand name Organegg, for which it has already filed a patent. Mr Sanjiv Wadhera, Director, Tagma Agrotech, claimed that the ...
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Brand Quest
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