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Sankar Radhakrishnan

Thiruvananthapuram , Feb. 2

SPL Ltd, manufacturer of floor and wall tiles, is in the process of introducing a range of value-added products targeted at the premium consumer segment. An assortment of `large format' tiles and tiles specially developed for the upper end of the market are part of this range, said Mr G.G. Trivedi, CEO, SPL Ltd.

Some of these products, particularly the tiles that feature special design effects, will be imported, he said. The company is also considering a foray into bathroom accessories and may set up a separate trading division to spearhead this initiative, he added.

Meanwhile, the company is looking at expanding its `Simply Tiles' showroom network, said Mr Trivedi. These outlets showcase the company's entire range of products, but do not sell any tiles. The idea is to introduce prospective customers to the company's product range and then direct them to its dealers for the actual purchase, he explained. While a `Simply Tiles' outlet will be opened in Chennai towards the end of the month, the company also plans to set up such showrooms in Coimbatore, Surat and Kochi over the next few months, he said. The company already has such outlets in Bangalore, Chandigarh, Mumbai, New Delhi and Ahmedabad.

On the promotions front, the company is looking at a mix of advertising and activities oriented towards its trade partners, said Mr Trivedi. In fact, as part of its efforts to improve its position in the South Indian market, the company has organised `architects' meets' in cities such as Coimbatore, Kozhikode and Thiruvananthapuram. Through such events, the company expects to be able to develop a better understanding of market requirements and then cater to them, he added.

The company, which had a turnover of Rs 202 crore in the last financial year, has two manufacturing units — one each in Haryana and Gujarat.

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