Financial Daily from THE HINDU group of publications
Tuesday, Feb 03, 2004
Financial Daily from THE HINDU group of publications Tuesday, Feb 03, 2004 |
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Marketing
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Channels and Franchises Arvind to bring in Tommy Hilfiger Our Bureau
Bangalore , Feb. 2 ARVIND Murjani Brands Pvt Ltd (AMB), a joint venture between Murjani Group and Lalbhai Group, announced today that it has entered into a licensing agreement for marketing and distribution of Tommy Hilfiger apparel in India. AMB will introduce the Tommy Hilfiger mens' sportswear, mens' jeanswear and juniors' jeanswear collections in freestanding speciality stores across country in spring 2004. Last year, this newspaper had first reported Arvind's move to bring Tommy Hilfiger into the country. "We are very excited to launch Tommy Hilfiger in India," said Mr Tommy Hilfiger, Honorary Chairman and Principal Designer of Tommy Hilfiger Corporation. "This agreement is part of our commitment towards offering the complete Tommy Hilfiger lifestyle to the Indian consumer and I look forward to making our products available in this dynamic marketplace," he added. Mr Darshan Mehta, President, Arvind Brands Ltd, said, "Launching Tommy in India goes to prove our group's continued commitment to further develop the Indian market and meet the evolving needs of the urban Indian consumer."
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