• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Latha Venkatraman

Mumbai , Feb. 5

BOLLYWOOD may be a bit slow on evolving its content but is open to new technological changes in the process of filmmaking. The Indian film industry, especially the Hindi film segment, has been looking at new technologies in the production and post-production aspects of filmmaking.

Recently, Creative Eye Limited (CEL), a television software company, had announced that it has embarked on a film based on 3D Plus technology titled Aabra Ka Daabra. This technology owned jointly by Creative Eye and FX Factory, does not require redefining of screen or lens as necessitated in earlier 3D Indian films such as Chota Chetan and Chota Jadugar. Aabra Ka Daabra is slated for release sometime in April-May 2004.

Digital Intermediate is yet another technology that has been employed in the post-production process of Khakee the film directed by Raj Kumar Santoshi. This technology has been introduced in the Indian market by the Prasad Group company, Prasad EFX.

Says Mr Sai Prasad, CEO, Prasad EFX, "Traditionally, a movie is shot on film and released on film. With Digital Intermediate, we have introduced a process by which we convert the film into the digital medium." This technology is used in the entire film making process flow where all shot material is stored and available digitally.

According to Mr Prasad, it involved creative manipulation of the images in ways it was not possible earlier. In simple terms, it means that the look of the film will be very different, says Mr Prasad. This process is evident in Khakee in the form of colours, mood and the overall ambience of the film, according to people involved in the making of this movie.

This process, says Mr Prasad, helps in maintaining the consistency of the film. "For instance, if a film is to be shot outdoors in bright sunlight and that assigned day turns out to be cloudy day, the shooting can go on. Digital Intermediate can intervene in the process of production to correct this anomaly," he said.

More Stories on : Trends | Cinema | Technology

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
A victory for Matrix Labs customers in Europe

Copyright © 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line