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Tuesday, February 10, 2004

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MARKETING

STRATEGY
Ozone Ayurvedics to stretch Nomarks to other products
HERE'S more low-cost competition for established FMCG players such as Hindustan Lever and Godrej Consumer Products. The Delhi-based Ozone Ayurvedics, better known for its `Nomarks' skin cream, is extending the profile of its flagship brand to ... More

SBI launches floating ATM
RATHER than expecting the customer to go in search of the automated teller machine (ATM), State Bank of India has in an innovative move introduced the first floating ATM in India, probably in the world, at Kochi today. Inaugurating the ATM on ... More

PROMOTIONS & OFFERS
Samsung India earmarks $2.5 m for Athens Olympics
KOREAN consumer appliances company Samsung India today said it has earmarked $2 million-$2.5 million (about Rs 10 crore) in 2004 towards its activities relating to the forthcoming Athens Olympics. The expenditure would go towards sponsorship ... More

Reliance pre-paid arrives packaged with offers
RELIANCE Infocomm on Monday launched its pre-paid service across the country; its bundled deals offering free pre-paid vouchers worth nearly the cost of some of the prepaid handsets on offer. "In the next three months, we think this ... More

Mumbaiite bags Barista title
MR Sanjeev Kumar of Mumbai has won the Platinum Trophy at the annual India Barista Championship 2004, organised by The Speciality Coffee Association of India in Bangalore on Monday. He will represent India at the World Barista Championship in ... More

MARKET SHARES
Donear eyes high-end textile blends — Plans manufacturing unit in J&K
DONEAR Industries Ltdhas drawn up plans to establish a new manufacturing base in Jammu and Kashmir. The company is to invest Rs 100 crore on this, enabling it to foray into high-end textile blends. The Senior Vice-President of Donear ... More

RETAILING
ONGC's retail foray delayed
THE Oil and Natural Gas Corporation's (ONGC) plans to enter the petroleum retailing business have been delayed. The company was forced to postpone plans for setting up its own petrol stations because of difficulties in acquiring suitable land. ... More

Sweet figurines
Chocolates in different shapes from Times Chocolates, a city-based small scale unit, on display in Hyderabad on Monday. Ms K. Lakshmi and her husband launched the venture in 1998 with a business of chocolate intermediary distributorship and later ... More

NEW PRODUCTS & SERVICES
Reliance Info launches pilot project for broadband link
RELIANCE Infocomm has kicked off a pilot project to provide broadband connectivity to residential and commercial properties in Pune and Nasik. The company is also testing its set-top convergence box across 5,000 homes even as work is on to ... More

Miracle Food to supply coconut water on trains
SOUTHERN Railway has authorised the Kerala-based Miracle Food Processors International Ltd to supply tender coconut water of different flavours to its on-train catering units. Accordingly, Miracle has already started supplying to major trains ... More

  • TVS unveils Centra in Vizag
    Brand Quest



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