Financial Daily from THE HINDU group of publications Thursday, Feb 12, 2004 |
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Announcements Marketing - New Products & Services Ranbaxy launches liquid form of diabetes drug in US Our Bureau
New Delhi , Feb. 11 RANBAXY Laboratories Ltd (Ranbaxy) has launched the liquid form of Metformin used to treat Type 2 diabetes called RiometTM (Metformin HCl oral solution) 500 mg/ml, in the US market. Type 2 diabetes is the seventh leading cause of death in the US. According to a company statement, as a liquid form of Metformin, RiometTM may significantly improve the lives of people with diabetes who are unable to swallow tablets a condition known as dysphagia. Dysphagia is a relatively unknown but widespread problem, affecting one in 17 people in some form. Mr Jeffrey Thomas, Vice-President, Brand Marketing and Sales at Ranbaxy USA Inc and affiliate of Ranbaxy Pharmaceuticals Inc ( RPI is a wholly owned subsidiary of Ranbaxy) said, "At Ranbaxy we recognised that non-compliance with treatment is a major problem among people with type 2 diabetes. Only one-third control their blood sugar. For that reason, and the large number of people who have difficulty swallowing large tablets, we saw an opportunity for a liquid form of the top-selling diabetes drug Metformin."
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